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pressed at the same time to solve the problem of fake China in foreign enterprises and the government of the United States, Liu Wenzhong (sound) so that consumers to let people see that this country demand is becoming more and more strong.
recently, Liu Wenzhong in a North Face sports equipment shop is located in Beijing's most popular business district to buy a pair of boots and a fleece hoodie. He spends about 700 yuan, or about $110, on each item, about five times the price of street imitations.
Liu Wenzhong said that the difference between the purchase of genuine and fake is to buy after feeling. Liu Wenzhong, 36, runs an optical fiber technology sales firm with a steady income of $15000 a month. He said he was proud to wear a real name brand.
brand products still in most areas Chinese copycat version are available from the words of Liu Wenzhong can be seen once never keen to buy goods Chinese method channel consumer shopping mentality is changing.
, as Chinese consumers are now more inclined to buy genuine goods, Nike is also willing to hire big sporting stars such as James.
Chinese Market Research Group (China Market Research Group) the findings of a survey conducted last year, at the age of 28 to 35 year old female China, carry counterfeit handbags embarrassingly 95% of the people think. Demand for fakes also declined, according to McKinsey (McKinsey & Co.) of the survey, in 2010, only 15% of consumers willing to buy fake clothing and leather goods, this proportion is less than 31% in 2008.
this change has provided a boost to foreign companies' expansion in china. Nike (Nike, Inc.), Columbia, Sportswear, Co., cosmetics brand Shiseido (Shiseido Co.), and North Face's parent company, Corp. (VF group) and other retail brands have set up shop in China's more remote cities. Many retailers attract shoppers into store consumption by launching shop offers and other activities. Some brands have also adopted measures such as special packaging to differentiate genuine goods from fakes.
VF Asia Pacific president OMeara (Aidan O Meara) said, China consumers than Western consumers more resolution, they do not want to be caught in the use of fake.
In the late 1990s and after the first few years of 2000, North Face imitations flooded, and now the brand has about 500 stores in China and continues to expand in
. Granville Group plans to add 450 new North Face stores in China over the next three years.
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